EcoTech Marine - Revolutionary Technology for Aquariums

Radion XR30w G2 Launch – Int Distributor Information


Overview

EcoTech Marine’s goal is to provide our customers with the most up-to-date technology with a balance between user experience and innovation. To manage this, we plan to make the change over to Radion XR30w G2 as easy on our retailers and end-users as possible. For more information on Radion XR30w G2’s features and specifications, click here.


Pricing

Product The new US MAP/MRP Your Market’s MSRP Comments
XR30w Gen1 $599 Speak with your sales rep All existing inventory on your shelves will be credited to adjust for the decrease in MAP/MRP
XR30w Gen2 $649 Speak with your sales rep Upgrades will be available from Gen1 to Gen2

Availability

The Radion XR30w G2 will be available for purchase from EcoTech immediately and will start shipping from our docks late November.

The Radion XR30w G2 upgrade kits for XR30w first generation lights will be available Q1 of 2013.


Marketing Materials

Marketing materials including new graphics will be available here:
http://ecotechmarine.com/images/radionled/


Upgrade Pathways

Domestically, EcoTech is upgrading all US customers through an “in-house” replacement procedure.

Internationally, we are making “Field Upgrade” kits available for End-Users to purchase. However, the upgrade does require skill and patience. We are encouraging our international distributors to offer “In House” upgrades if their resources allow.

In-house Upgrade
Please reach out to your international sales representative to determine how these will be procured and implemented.

Field Upgrade Kits
Field upgrade kits will be available for purchase by distributors first quarter of 2013.

A new page has been added to our website which documents information about the upgrade paths including pricing, descriptions and PAR charts demonstrating the difference between Radion Gen1, Gen1 with TIR lenses, and Gen2.

http://ecotechmarine.com/radion-xr30w-gen2-upgrade-path/


Existing Retailer and Distributor Inventory

EcoTech will provide a credit towards your next order for any retailer holding XR30w G1 inventory on your shelf on November 1, 2012.  To receive credit, this inventory must have been purchased at the pre-adjustment price  and the credit will be for the value of the difference.

To receive your credit, please fill out the form at the link listed below for your inventory as a distributor or inventory located at your retailer.

http://ecotechmarine.com/retailerdistributor-credit-generation/


Rebates for our End Customers

For international end users who purchased between the XR30w between the dates of October 1st and November 1th EcoTech will offer a free TIR upgrade. This offer only applies to international end users who will not be eligible for the domestic cash program.

As a distributor, we are asking you to collect the proper information from qualifying customers and supply this to EcoTech Marine to receive the free inventory. No inventory will be credited without the supporting documents. Required information includes:

  • Name (First, Last)
  • Email Address
  • Phone Number
  • Physical Address
  • Serial Number(s)