VorTech Pump an International Design Excellence Award Finalist
It’s official: EcoTech Marine’s VorTech pump is one of the best-designed consumer products on the market.
The Industrial Designers Society of America this week named the VorTech MP60w ES a finalist for the 2012 International Design Excellence Award – a major competition in the field. The EcoTech product was entered in the Leisure & Recreation category.
“It’s an honor to be named an International Design Excellence Award finalist by IDSA,” said Justin Lawyer, Director of Research & Development. “We aren’t satisfied with advanced features alone. Our products must be aesthetically stunning as well.”
The VorTech MP60 is a professional grade aquarium pump designed to improve the health and beauty of marine and reef environments. The MP60 creates exceptionally broad water flow – a key component in a healthy aquarium ecosystem – with the smallest possible in-tank footprint. Its unique magnetically coupled design serves a dual purpose: pushing an impressive 7,500 gallons of water per hour, while keeping potentially harmful wires out of the tank. The MP60’s unmatched flow and out-of-the-box multi-pump wireless communication makes it the best value on the market for larger tanks.
The IDEA program is the premier international competition honoring design excellence in products, ecodesign, interaction design, packaging, strategy, research and concepts. To be considered for the award, applicants submitted a detailed application package that addresses recognized elements of innovation, benefit to the consumer, visual appeal and appropriate aesthetics.
With its roots reaching back to 1938 and founded in 1965, the Industrial Designers Society of America (IDSA) is the world’s oldest, largest, member-driven society for industrial design. IDSA represents professionals in product design, interaction design, human factors, ergonomics, design research, design management, universal design and related design fields. The society produces the renowned International Design Excellence Award® (IDEA) competition annually; hosts the International Design Conference and five regional conferences each year; and publishes Innovation, a quarterly journal on design, and designBytes, a weekly e-newsletter highlighting the latest headlines in the design world. IDSA’s charitable arm, the Design Foundation, supports the dissemination of undergraduate and graduate scholarships annually to further industrial design education. The organization has more than 3,000 members in 29 professional chapters in the U.S. and internationally.